In this review of Western & Southern Life, we bring to you a company that has sort of received some mixed review throughout its career. Since its founding in 1888, The Western and Southern Life Insurance Company (Western & Southern Life) has adhered to a basic principle: service to policyholders. High-quality personalized service has always been, and will continue to be, the company’s primary objective. The company maintains 163 offices operating in 22 states and the District of Columbia, and provides more than 1,000 licensed, experienced field personnel to asses your personal situation and make recommendations based on your individual needs. This personal touch has made the company what it is today – a financial institution recognized throughout the industry for its outstanding stability and strength. Traditional whole life and Critical Illness Insurance are issued by The Western and Southern Life Insurance Company. Universal Life, term and annuity products are issued by Western-Southern Life Assurance Company, a wholly owned subsidiary of The Western and Southern Life Insurance Company.

Western & Southern Life Review: Distinction & Controversy

When it comes to the what sets Western & Southern Life apart, there’s not a whole lot. Which is not really a bad thing. To be quite honest, you’re never really going to find a company in the world of finance that is very distinct. The only thing that set one company apart from another is perhaps their knowledge of the area in which they operate. Everyone markets themselves as being better than the other guy, but in all reality they are just all the same. Again, not a bad thing. It’s just how to world of business works. Everyone is trying to make it to the top.

As for the controversy that is mention above, it seems that Western & Southern Life’s level of credibility is in question. In reviewing Western & Southern Life, I couldn’t seem to pinpoint where the loyalty of consumers lied. After reading many different accounts from many different consumers, I’ve come to the conclusion that it’s split about 50/50. There’s a great deal of people who dislike this company, but at the same time many really love it. What makes things more complicated in the fact that The Better Business Bureau has given the company an A+ rating. Even though they are probably well aware of their history, and I know they are. On their site, there’s a whopping 24 complaints from consumers listed. Granted, they have been addressed, but I’ve seen companies with way less negative reviews with a lower rating. It really makes me question even the credibility of the Better Business Bureau. How could you give a company like Western & Southern Life an A+ rating? It certainly is quite the situation. Perhaps they are rating them on their ability to respond and resolve consumer complaints, but even then it doesn’t qualify them for an A+ rating.

Western & Southern Life Review: Consumer Testimonial

In reviewing Western & Southern Life, we came across testimonials from both sides of the fence. Here are some examples. Starting with the negative. One consumer wrote, “My Wife has had a life insurance policy with them since 1964. She passed away at the end of 2015. I am a month in to trying to get them to pay out. One delay review after another no check. They are stalling. Horrible to put someone thru this after losing their loved one.” Another consumer wrote, “I purchased a life policy in 1946 that was supposed to produce a payment of $2,500 at age 85. In those days, $2500 was a good hunk of cash. When I reached 85 and tried to claim my magnificent prize they said I couldn’t access that princely sum until I reached the age of 96. Imagine the fun they’ve had with all the interest on that stolen money.” A common theme That I noticed in some of these testimonials is the accusation of foul play. The company lures them in and offers them greatness, and takes advantage of them in the end. It really makes you think about what’s really going on inside the company and whether or not the company is truly abiding by their moral code.

Now for the positive reviews. We really couldn’t find a whole lot of positive feedback from consumers. One Consumer wrote, “This company has been a silent constant for most of my life.  Always in the background, ready if you need it.  If I pass on, it is there to help out my family.  If I don’t croak before retirement age, then I have it available as a supplement to support me financially. My premiums never change. Just a small payment every 6 months. Western & Southern Life Insurance has been around for over 122 years.  Still going strong and boasts to be one of the safest and reliable companies in the world. Quality, projected investing has allowed them to survive comfortably through the recession and successfully remained above water, even stronger than before.Besides providing life insurance, they also offer financial and retirement planning, investing, and mortgage protection. Peace of mind for my long-term goals. Danilo Ramas is the Ca licensed agent and sales representative for this branch. He has been with the company for many years. Call for a no obligation consultation and find out for yourself how important an investment in life can be!”

Western & Southern Life Review: Conclusion

Can we recommend Western & Associates? I don’t think we can. There’s too much evidence against them online for me to say they are credible. I know what sites like the Better Business Bureau think they are credible, but I just don’t buy it. I certainly hope that the people who are singing the praises of this company take another look at what the majority of folks are saying. In this review of Western & Southern Life, the CFRB gives this company 2 stars. Check our resources page for a list of trusted companies, which have received 4 stars or better. Check Our Reviews page for more insight into trusted companies. Check our site for other  Financial Planning reviews. its great place to become more knowledgeable about the world of finance, and will shed some light on some of the scams out there.