⭐ CFRB Top Picks for 2025
🥇 Best Overall Privacy Protection — Optery (5.0/5)
The deepest data broker removal service with screenshot proof and unmatched coverage.
🥈 Best for Simplicity — DeleteMe (4.6/5)
Hands-off removals with excellent customer support and quarterly reports.
🥉 Best Budget Option — Kanary (4.2/5)
Affordable, automated data removal for individuals and families.
⭐ Best All-In-One ID Protection — Aura (4.8/5)
Full security suite: identity protection, credit monitoring, VPN, antivirus, and child monitoring.
⭐ Best for Norton Users — LifeLock (4.3/5)
Strong identity monitoring with Norton antivirus + VPN.
⭐ Why You Need Data Removal & Fraud Protection in 2025
Scammers now use AI-generated phishing, deepfake phone calls, spoofed texts, and data purchased from broker sites to launch highly convincing attacks.
This includes scammers pretending to be:
- your bank
- the IRS or Social Security
- Apple, Amazon, USPS, or PayPal
- a hospital or insurance provider
- a distressed family member
Removing your personal information from data brokers and adding identity-protection layers dramatically reduces:
- AI-driven spear phishing
- impersonation fraud
- malware/ransomware attacks
- financial account takeover
- new-account credit fraud
- social media scam targeting
This guide helps consumers choose the right combination of tools for protection.
⭐ 2025 Comparison Chart — Privacy & Fraud Protection Services
CFRB Master Comparison Table
| Provider | CFRB Rating | Best For | Data Broker Removal | Identity Theft Protection | Device Security | Credit Monitoring | Price Range |
| Optery | ⭐⭐⭐⭐⭐ 5.0 | Maximum privacy protection | ⭐ Best | ✖ | ✖ | ✖ | $8.99–$24.99/mo |
| DeleteMe | ⭐⭐⭐⭐⭐ 4.6 | Non-technical users | Very Good | ✖ | ✖ | ✖ | $10–$19/mo |
| Kanary | ⭐⭐⭐⭐☆ 4.2 | Budget users & families | Good | Limited | ✖ | ✖ | $8–$12/mo |
| Aura | ⭐⭐⭐⭐⭐ 4.8 | Complete fraud protection | Limited | ⭐ Best | ⭐ Best | ⭐ Best | $15–$30/mo |
| LifeLock | ⭐⭐⭐⭐☆ 4.3 | Norton users & seniors | Limited | Strong | Strong (via Norton) | Good | $14–$35/mo |
⭐ 1. Optery — Best Overall Data Broker Removal (5.0/5)
⭐⭐⭐⭐⭐ 5.0/5 Stars
CFRB Editor’s Choice — Best Privacy Protection
Why Optery Wins #1
- Highest broker coverage
- Screenshot proof
- Automatic + manual removals
- Excellent for scam reduction
- Protects families & seniors
- Ideal for long-term privacy hardening
Best For
- Anyone experiencing heavy scam calls/texts
- Privacy-focused consumers
- Victims of doxxing or identity theft
- Professionals (law, medical, real estate)
- Households needing multi-person protection
Full review already completed above — ready to publish.
⭐ 2. DeleteMe — Best for Simplicity (4.6/5)
⭐⭐⭐⭐⭐ 4.6/5 Stars
Excellent — Highly Recommended
Why DeleteMe Ranks #2
- Human-powered removal
- Quarterly privacy reports
- Easy setup for seniors & beginners
- Strong customer service
Best For
- Non-technical users
- Seniors
- Households with limited tech skills
- Anyone who wants a “hands-off” solution
⭐ 3. Kanary — Best Budget Option (4.2/5)
⭐⭐⭐⭐☆ 4.2/5 Stars
Great — Best Low-Cost Privacy Tool
Why Kanary Ranks #3
- Very affordable
- Automated systems
- Good for households
- Ideal for younger adults or budget-minded users
Best For
- Budget privacy
- Large families
- Social media users
- Younger consumers starting their privacy journey
⭐ 4. Aura — Best All-In-One Identity Protection (4.8/5)
⭐⭐⭐⭐⭐ 4.8/5 Stars
Best All-In-One Protection Suite
Why Aura Ranks So High
- Identity monitoring
- 3-bureau credit alerts
- Bank account monitoring
- VPN + antivirus
- Password manager
- Parental controls
- $1M ID theft coverage
Best For
- Families
- Businesses
- High-income professionals
- Victims of identity theft
- Anyone needing total protection
⭐ 5. LifeLock — Strong Identity Monitoring (4.3/5)
⭐⭐⭐⭐☆ 4.3/5 Stars
Strong Identity Monitoring — Premium Pricing
Why LifeLock Ranks #5
- Good credit alerts
- Strong Norton antivirus bundle
- Dark web monitoring
- Good family coverage options
Best For
- Norton antivirus users
- Seniors
- Long-time LifeLock customers
- Identity theft victims
⭐ Which Service Should You Choose? — CFRB Recommendations
Best Overall Privacy Protection:
🥇 Optery
Best Simple/Hands-Off Option:
🥇 DeleteMe
Best Budget Pick:
🥇 Kanary
Best All-In-One Security:
🥇 Aura
Best Traditional Identity Monitoring:
🥇 LifeLock
⭐ Best Combinations for Maximum Protection (CFRB Expert Advice)
🔐 Maximum Scam Protection:
Optery + Aura
(privacy removal + identity + credit + device security)
💰 Budget Combo:
Kanary + Free Credit Monitoring Tools
👨👩👧👦 Best for Families:
Aura Family Plan + Optery Household
🧓 Best for Seniors:
DeleteMe + LifeLock Advantage
⭐ Affiliate Disclosure
CFRB may receive compensation if you make a purchase using the links on this page. Our reviews remain independent and based solely on research and testing.
⭐ Frequently Asked Questions (FAQ)
(SEO-optimized long-tail section)
1. What is the best data broker removal service in 2025?
Optery offers the deepest and most verifiable data removal.
2. Do these services stop phone and text scams?
Yes — by removing your personal information from broker databases, scammers lose the data they use to target you.
3. Do I still need identity protection?
Yes — data removal prevents exposure, identity protection stops financial fraud and credit misuse.
4. Which service is best for families?
Aura + Optery is the ideal family combination.
5. Does LifeLock remove personal data from data brokers?
Only partially. For real removal, use Optery, DeleteMe, or Kanary.