⭐ CFRB Rating
⭐⭐⭐⭐☆ 4.3/5 Stars
Strong Identity Monitoring — Premium Pricing
LifeLock, owned by Norton, remains one of the most well-known identity theft protection brands in the U.S. In 2025, LifeLock continues to offer strong monitoring features, identity alerts, and bundled cybersecurity tools — though its pricing and add-on fees place it behind more modern competitors like Aura.
LifeLock provides robust protection for:
- identity theft
- Social Security misuse
- credit fraud
- financial account monitoring
- dark web monitoring
- malicious activity alerts
However, LifeLock does not specialize in data broker removal, which is why CFRB ranks it below Optery (for privacy removal) and below Aura (for all-in-one protection).
Still, LifeLock remains a top identity monitoring service, especially for consumers who already use Norton antivirus or prefer LifeLock’s long-standing brand reputation.
⭐ What Is LifeLock?
LifeLock is an identity theft protection service that focuses on detecting and responding to misuse of:
- Social Security numbers
- personal information
- credit files
- bank account data
- investment account details
- medical fraud indicators
- unauthorized online activity
Its combined offering includes:
✔ Identity monitoring
✔ Credit bureau monitoring
✔ Norton antivirus (in most plans)
✔ VPN & device security
✔ Fraud alerts
✔ Restoration services
✔ Identity theft insurance
LifeLock’s identity protection capabilities remain strong, but its pricing structure has become more complex over the years, and its reliance on tiered features can be confusing for new users.
⭐ How LifeLock Protects Against Scams (CFRB Analysis)
LifeLock helps consumers defend against modern types of fraud described in CFRB’s education article, including phone, text, email, and social media scams.
Specifically, LifeLock helps protect against:
✔ Identity fraud from data stolen in breaches
LifeLock alerts when your SSN, name, or info appears in suspicious places.
✔ Credit-based scams
Alerts for:
- unauthorized credit pulls
- new account openings
- loan applications
- credit card applications
✔ Financial fraud
Bank account takeover attempts, withdrawals, or unusual activity.
✔ Dark web exposure
Detects stolen credentials, emails, and password dumps.
✔ Medical identity theft
Flags anomalies in insurance or benefits usage.
✔ Device-level threats
Bundled Norton tools block malware, malicious links, and phishing.
✔ Tax fraud & government identity misuse
Detects misuse of your identity in government databases.
LifeLock does not reduce scam exposure caused by data brokers — that role belongs to Optery, DeleteMe, and Kanary.
But for identity, credit, and financial account protection, LifeLock remains reliable.
⭐ LifeLock Features (2025)
✔ Identity Monitoring Across Many Databases
Alerts for suspicious activity involving your personal information.
✔ Credit Monitoring
Depending on your plan:
- 1-bureau TransUnion
- or 3-bureau (Experian, Equifax, TransUnion)
✔ $1 Million Identity Theft Insurance
Covers stolen funds, lawyers, lost wages, and restoration services.
✔ Norton Antivirus + VPN
Included in mid-tier and upper-tier plans.
✔ Financial Account Alerts
Tracking bank, investment, and retirement accounts.
✔ Dark Web Surveillance
Notifications when your personal information appears online.
✔ Device & Safe Browsing Tools
Protection from phishing and malicious websites.
⭐ LifeLock Pricing (2025)
LifeLock uses a tiered system:
| Plan | Price (First Year) | Price (Renewal) | Key Features |
| Standard | $8.99/mo | $14.99/mo | 1-bureau credit monitoring, identity alerts |
| Advantage | $17.99/mo | $24.99/mo | Bank account alerts, SSN monitoring |
| Ultimate Plus | $23.99/mo | $34.99/mo | 3-bureau credit, investment monitoring |
| Family Plans | $25–40/mo | $35–55/mo | Child ID protection + adult coverage |
CFRB Recommendation:
Choose Ultimate Plus if you want full credit coverage — or Aura if you want a simpler, more powerful all-in-one suite.
⭐ Who LifeLock Is Best For:
✔ Long-time Norton or Symantec users
Perfect if you’re already in the Norton ecosystem.
✔ Seniors
Strong monitoring against financial fraud & account takeover.
✔ Families
Can cover children’s Social Security numbers.
✔ Identity theft victims
Restoration specialists handle recovery steps.
✔ Consumers concerned about dark web exposure
Constant scans for leaked credentials.
✔ Anyone needing strong credit alerts
Especially with the 3-bureau monitoring plan.
⭐ LifeLock Pros & Cons (CFRB Rating)
Pros
- ✔ Strong identity monitoring
- ✔ Reliable dark web surveillance
- ✔ Excellent financial & credit alerts
- ✔ Norton antivirus & VPN included
- ✔ Good for families
- ✔ Large support team & recovery specialists
- ✔ $1 million insurance coverage
Cons
- ❌ More expensive than competitors
- ❌ Only top tier includes 3-bureau credit monitoring
- ❌ Limited data broker removal
- ❌ Features split across multiple plans
- ❌ Renewal prices jump significantly
- ❌ Not as modern or integrated as Aura
⭐ LifeLock vs Competitors (CFRB Comparison)
| Feature | LifeLock | Aura | Optery | DeleteMe | Kanary |
| Identity Theft Protection | ✔ | ⭐ Best | ✖ | ✖ | Limited |
| Credit Monitoring | ✔ | ⭐ Better | ✖ | ✖ | ✖ |
| Data Broker Removal | ✖ Limited | ✖ Limited | ⭐ Best | ✔ | ✔ |
| Dark Web Monitoring | ✔ | ✔ | ✖ | ✖ | ✔ |
| Device Security | ✔ (Norton) | ⭐ Better | ✖ | ✖ | ✖ |
| VPN | ✔ | ✔ | ✖ | ✖ | ✖ |
| Child ID Protection | ✔ | ⭐ Best | ✖ | ✖ | ✔ |
| Best For | Traditional users | All-in-one users | Privacy-first | Simplicity | Budget |
⭐ Affiliate Disclosure
CFRB may receive compensation if you purchase LifeLock using the links on this page. Our reviews remain unbiased and based on independent analysis.
⭐ Final Verdict: Is LifeLock Worth It in 2025?
Yes — LifeLock is still a strong identity theft protection service, especially within the Norton ecosystem.
Pros:
- Reliable identity alerts
- Strong dark web monitoring
- Financial & credit updates
- Family protection options
- Trusted national brand
However, Aura offers more features at a lower long-term price, and Optery/DeleteMe remove your data from brokers — something LifeLock does not specialize in.
CFRB Rating: ⭐⭐⭐⭐☆ 4.3/5 — Strong Identity Monitoring, Premium Pricing
Recommended for:
- Seniors
- Families
- Consumers already using Norton
- High-risk identity theft victims